You Know Black Friday, Small Business Saturday, Cyber Monday… Introducing Giving Tuesday!

Here in the United States, in addition to our national and religious holidays, we have days, weeks and months dedicated to everything from showing appreciation to our four-legged family members (National Pet Month: May, according to some internet sources) to talking like a pirate (Sept. 19, in case you aren’t familiar with that one). Some draw attention to causes that affect innumerable people or celebrate the heritage of an ethic group that contributes to the rich cultural fabric of America. Then there is the string of days post-Thanksgiving that is dedicated to generating holiday retail sales: Black Friday, Small Business Saturday and Cyber Monday.

And very recently, the Tuesday after Thanksgiving joined the “dedicated day” ranks. But this day is different from the rest. A coalition of non-profit organizations and corporations began a campaign to establish #GivingTuesday™, a day positioned near the heavily retail-focused days after Thanksgiving but promoting the more altruistic act of charitable giving. The purpose is to transform the way people think about, talk about and participate in the giving season, and to join in a national celebration of our great tradition of generosity. Thousands of well-known and respected non-profit and for-profit entities alike have joined the movement, the Sons of Italy Foundation included.

Why Give?

This may seem like an odd question. After all, this is the time of year many of us start thinking about the giving that we will do for the holidays.

This time of year is also seen by many as the time to engage in charitable giving. When we feel blessed for what we have, it seems natural to help those who are less fortunate.

  • Giving feels good, and it goes both ways – Who doesn’t feel a sense of satisfaction after making a donation or volunteering? Likewise, even something we might consider a small act may mean the world to someone else.
  • Giving generates greater impact – When we participate in individual and local acts of giving, we can often see the direct results. When we contribute to causes with a broad scope or in a distant service area, those results may be less visible. Just because there is no name or face to put with it, however, doesn’t mean there isn’t a big impact. Consider that even a small contribution, when made in aggregate with hundreds or thousands of others, has a larger impact than you may realize.
  • Giving grooms future generosity – If today’s children are raised in a culture of giving, watching us by example, we have done our part to grow future generations of givers.

What can you do?

There are many ways you can participate in #GivingTuesday™.

  • Find a way for you, your family, your community, your company or your organization to join in acts of giving, whether it’s making a financial contribution, organizing a volunteer opportunity or helping out one person in your own community.
  • Tell everyone you can about what you are doing and why it matters – to you and to your cause.
  • And tell us, if we’ve inspired you to give. Tweet (remember to use #GivingTuesday and #SonsofItaly), tag us on Facebook or email us.
  • Encourage others to get on the giving bandwagon!

Most important, remember that no gesture of giving is too small. Every bit matters to the person, people, or cause to which you are giving.

Support the Sons of Italy Foundation

This #GivingTuesday™, consider supporting the good work of the Sons of Italy Foundation. One way to do that: participate in our Super Bowl Sweepstakes. A $10 donation by cell phone, credit card or mail-in check donation enters you for a chance to win a trip for two to the Super Bowl in February.

Your entry by donation helps the Sons of Italy Foundation continue giving its support to charities and causes that make a difference in the lives of Italian Americans and others in need – fighting Alzheimer’s disease, finding better treatments for Cooley’s anemia patients and assisting rebuilding efforts after disaster strikes.

Plus, you have a chance to get a little something back for your donation (besides the satisfaction of contributing to a good cause) – a trip to the Super Bowl on us! There is nothing wrong with that!

Written by Director of Development, Diane Crespy.


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